Spark! The Cheerios Ad Everyone’s Talking About

[youtube]*Have you seen this Cheerios ad that’s causing all this buzz because the little girl in the ad has a white mother and a black father? The ad has more than 2 million views on YouTube — and it was only posted 6 days ago. Around here, we’re ignoring ignorant, racist comments and paying attention to something else: The response from biracial family members excited to see someone who looks like them represented in a mainstream media. After all,  there are  nearly 2.5 million interracial married couples in America — but you wouldn’t know it to look at today’s media landscape. We love this comment from  Camille Gibson, General Mills VP of marketing, who told website Gawker, “…At Cheerios, we know there are many kinds of families and we celebrate them all.” That’s how we feel at Go Girls, too!


*We are so excited by a recent blog post from LitWorld, which offers 10 ways for parents to build a family narrative with their children: “Summer is a wonderful time to reinforce a family culture of storytelling and story sharing…Stories build resilience and give us sustenance and comfort in challenging times. Besides that, collecting stories is joyful and fun and connects us all to one another.” Read the full post to learn how to write a family mission statement or create a family inspiration notebook. Also, find out what an Emory University study discovered was the most important thing a family could do.

*Are you worried that your kids are spending too much time plugged into a screen? Then you may be surprised by the results of a new study from the Center on Media and Human Development at Northwestern University, which showed nearly 80 percent of parents surveyed, “did not report conflicts with their children over media use — meaning, the children aren’t begging while the parents grudgingly withhold.” According to one of the study’s authors, Vicky Rideout, this was surprising. She told The New York Times: “We hear time and again about kids demanding more and more media devices and parents struggling to find ways to cope with it,” she said. “In reality, what we’ve discovered is that most parents of young kids aren’t concerned about media use.”

ONE LAST THING: For some tween girl parenting pointers, follow iTwixie on Twitter. We’re loving these recent gems, like “Apologize when you mess up. She’s watching.” and “She’s a stubborn girl… high five her! It’s a great skill for project management.”


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